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They are similar to a goal, but the strategy is ongoing. For example, company ABC wants to be the best in customer service. One of their strategies could be stated as "ABC will offer award winning customer service at all times." There is no end date in this, so it is not a goal.

However, the late 80s from the United States, "Nike" forced the two European brands losing market. 1989, "Adidas" sold the equity to the French consortium. And Zeitz Joechen has kept the "Puma." Zeitz's greatest contribution was for "sneakers" to find the new way of "fashion" forward. Today, puma sneakers has begun to sale online store, consumers can buy Puma shoes online. While other sports shoes in order to create for sport brands, and continue to develop more and more professional sports shoes, the "Puma" has been put the new design in the fashion design and living area with shoes, Today, the "Puma" has become the fastest growing sports brand, mainly to produce leisure and sports series. And have launched a series of Puma shoes, such as Women's Puma Speed Cat. The sportswear believing in a free style; and leisure series is combination of wisdom between the world's high fashion and the fashion idea puma shoes sports series. Fashionable women and men in the fashion are on rushing to the "Puma" Products. Puma Cat Sneakers will continue to create glorious history.

Despite reaching its 75th anniversary in the 1990's, Belstaff jackets was hit hard by the textile crisis which resulted in the closure of the Longton factory and a further site in Silverdale. It was Franco Malenotti, a motorcycle designer and champion rider who joined the company as a designer in 1986 following an obsession with the brand that rescued the business and rebuilt Belstaff sale at headquarters close to Venice.So is the link with the movies an accidental one? Well, Franco's father was an acclaimed Italian film producer after all. For Belstaff, collaborating with film studios offers benefits for both parties. Whilst the likes of Sony, Fox and Universal get to kit out their A-list stars in the finest jackets, Belstaff enjoy the exposure of multi-million dollar Box Office movies. It's an arrangement that preserves a high-level of autonomy for Belstaff, and is testament to their position as a luxury leather Belstaff Panther Jackets.

After the strategy has been developed, then a plan must be in place to accomplish the strategy. Using the approach above, company ABC needs to decide how best to make their customer service into the award winning service they desire to give. One step of that is to understand what the award giving organizations are looking for. Once that is understood, standards for meeting or exceeding those expectations can be drawn up and put in place.

Since this is an open-ended project, you might be thinking that this does not fit in with the Six Sigma methodology. Actually, it does. Ongoing projects such as strategies need to be measured from time to time; to be sure they are working as planned. So, now your strategy has just become a goal, with a deadline. ABC wants award winning customer service, so by X date, all representative need to be retrained in the improved methods. That simple wording just changed a strategy into a goal where the Six Sigma methods are easily applied.